1. What's your full name? or do you just want Joey Enriquez for Figlia?
Joey Enriquez for Figlia is okay.
2. How and when did you start in the business?
My father Ceferino was a shoemaker. He and my mother Gloria started their shoe business in 1955 with the brand Meg's Shoes.
In 1986 I ventured in my own ladies shoe business with the brand name "Ceferino et Figli" which means Ceferino and children translated from Latin. I was the very first shoe concessionaire in SM Shoemart. Later on I would change the label to a shorter "Figlia".
In 1998 I went into partnership with Mr. Chan Kok Bin of Celine Marketing Corp. and to this day Mr. Chan and I have expanded our business into more stores and new brands Figliarina and Shūbizz.
3. Who was your very first celebrity client?
I really cannot remember exactly as it was a while ago, I think it was Tita Pilita Corales and Ms. Kuh Ledesma.
My father made shoes for Madame Imelda Marcos and Susan Roces among many celebrities and I remember a queue of cars parked in front of our Marikina factory of customers wanting to order shoes.
4. When and how did Kris become your client?
A good friend of mine, film director Elwood Perez, introduced me to Kris.
5. Any funny memorable anecdotes with Kris?
During a break for a taping for “Boy and Kris”, sitting down, Kris was playing with her shoe and the heel broke. It was a very tense moment and my staff; Demi went hiding inside the dressing room. Good thing we always bring reserve shoes. Kris still acknowledged her shoe during the show. It really gave us a scare, literally had us on our toes to always be certain about the integrity of our shoes.
6. What do you like most about Kris?
She is so honest and her life has been in the public eye since when she was young. People would emulate her ways and she is very credible.
7. What outfit or design or look do you like Kris to wear? or would
look best on her?
Any outfit or shoe would look good on her… from jeans to evening gowns. Her outfits are dictated by the occasion and by the theme of her shows. She would wear gowns with step-ins and a more casual look with strappy sandals all with very high heels.
8. For this design, what material will you be using? what color? Why these?
I am using a lot of metallic and shiny fabrics, patents in different hues and gradients. Colors would be gold, silver, bronze, pewter, copper, purples, reds, yellows and greens. She can wear any color palette and always be in glamorous form.
9. Wish for her?
I wish her all the happiness in the world. Good health for her and her family... more shows...
What else can you wish for someone who has everything??
10. Contact details for the readers, if they want to get in touch with you
Our office address is 1801 Centerpoint Bldg. Julia Vargas Ave. Ortigas Center, Pasig City. Tel 6337691 loc 124. My mobile number is 0917-8511960.
